What are cookies?
Cookies are small files of letters and numbers. These files are either stored in the memory of your computer or other device such as mobile phones or tablet devices (these cookies are generally known as session cookies) or are placed on the hard drive of your device (generally known as persistent cookies).
For more details about cookies and details of how to delete and disable cookies you can visit www.aboutcookies.org and also see our section on more information and turning cookies off below.
The cookies that we use only collect anonymous information to optimise our services, and do not collect personal information.
Please note that not all the cookies on our sites are set by us. Please see the section below on third party cookies, Google Analytics, below.
What cookies does ITV use?
The cookies on our websites generally fall into the following categories: (1) functional and analytical cookies; and (2) cookies to help make advertising more relevant to our users.
1. Functional and analytical cookies
a. Analytical cookies
Analytical cookies allow us to recognise and to count the number of visitors to our website, to see how visitors move around the website when they are using it and to record which content viewers view and are interested in. This helps us to determine how frequently particular pages and advertisements are visited and to determine the most popular areas of our website and/or services. This helps us to improve the service which we offer to you by helping us make sure our users are finding the information they are looking for, by providing anonymised demographic data to third parties in order to target advertising more appropriately to you, and by tracking the success of advertising campaigns on our website.
b. Functional cookies
Functional cookies relate to the functionality of our websites and allow us to improve the service we offer to you through our websites, for example:
• by remembering that you have signed up to view a particular type of content (e.g. sports simulcasts);
• by allowing you to carry information across pages of our website to avoid you having to re-enter information;
• to allow you to access stored information if you have registered with us;
• by recognising your preferences when you return to our website(s);
• by enabling us to serve the appropriate regionalised service relevant to your location; or
• by ensuring that any adverts which you view on our website are not repeated within a short space of time.
c. What functional and analytical cookies do we use?
We have set out below the main functional and analytical cookies that we use:
|Name of Cookie||What Does it Do||Which Website|
|Timezone Preference||The ‘timezone preference’ cookie is written automatically when a user visits the site for the first time, based on the location we detect for them ( which is, in turn, based on their IP ). It is then changed whenever they choose a different location from the selector. This cookie is stored for one year so that revisits are not required to reset the timezone for the TV schedule as we do not perform any location lookups.||itv-choice.com|
|prevcountrycod||As part of the ‘timezone preference’ this cookie stores the location of the previous timezone selected by the user if this has been changed.||itv-choice.com|
|Session||Session is a standard cookie that identifies the user to the server and does not persist once the browser is closed||itv-choice.com|
|X-Mapping-fjhppofk||Used for load balancing i.e. it ties the visitor to the specific server (amongst several back up/load balancers) which delivered content.||itv-choice.com|
We use YouTube to embed a selection of videos on VISITOR_INFO1_LIVE
|The embedded videos do not set cookies themselves and can be played with no cookies set. However, if the ‘Share’ button is clicked YouTube will set these two cookies. The VISITOR_INFO1_LIVE cookie attempts to estimate your bandwidth and the use_hitbox cookie increments the ‘views’ counter on the YouTube video. These cookies don’t gather information that identifies a user.||itv-choice.com|
We also use functional and analytical cookies which are operated on our behalf by the organisations listed below to help us deliver our services.
|Organisation setting the cookie||Name of cookie||What does it do?||How to reject/delete these cookies?|
|Google Analytics||_utma||This cookie helps us determine the number of unique visitors to our website. This cookie expires after 2 years.||You may reject or delete these cookies by downloading and installing the Google Analytics Opt-out Browser Add-on available here|
|_utmz||This cookie helps us determine the referral method for people visiting our website. This helps us to analyse the traffic arriving at our website and to determine which are the most popular routes (e.g. direct, search engine search, email link). This cookie expires after 6 months.|
|_utmb||We use this Google Analytics cookie to help us to record the length of individual sessions from our users on our website. Each time you move to a new page within our website within 30 minutes of arriving the cookie updates so that we know that you are still actively using our website within a single session. These cookie expires when a user pauses for longer than 30 minutes on a single page of our website.|
|_utmc||Similar to _utmb, we use this Google Analytics cookie to help us record the length of individual sessions on our website. This cookie expires when you close your browser.|
When do our cookies expire?
Except for essential cookies, most of the cookies on our websites expire at the end of your current session on our website. However, some of our cookies have an extended lifespan which ranges from 1 day to one year. Some of our cookies are persistent and will never expire.
Where can I find more information, and how do I turn cookies off or delete cookies?
Find out more about cookies including how to disable/enable and delete them by at the following website www.aboutcookies.org.
Generally you can’t delete Flash cookies (also known as local shared objects) with browser controls, but Adobe’s website provides information on how to delete or disable Flash cookies. See http://helpx.adobe.com/flash-player/kb/disable-local-shared-objects-flash.html for details.
If you want to delete cookies from the browser on your mobile phone, you will need to refer to your handset manual.